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Monkfish Jowls

Consumerism interferes with the workings of society by replacing the normal common sense desire for an adequate supply of life’s necessities, community life, a stable family and healthy relationships with an artificial ongoing and insatiable quest for things and the money to buy them, with little regard for the true utility of what is bought. An intended consequence of this, promoted by those who profit from consumerism, is to accelerate the discarding of the old, either because of lack of durability or a change in fashion [planed obsolescence]. This makes people to work for long hours to have more income to place themselves in a conspicuous position in the social hierarchy through acquiring latest consumer appliances, accessories and fashions. This is a vicious cycle [cyclical consumption].


People have less time because they work more. They work more because they want more to maintain a higher standard of living. That means, as a society we are choosing MONEY over TIME. It creates anxiety and stress, and undermines physical and mental health and family relationships. Spending time with spouse and children, and having rest and relaxation become secondary to the chasing of mirage called social status and identity in a consumer society. The moment we think we have got it, entrepreneur invents new consumer goods and with that the social identity and status will change. We will never arrive there in our life time, because it is a MIRAGE.

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    Kamalakar Duvvuru,
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    Maybe we are living in an incorrect manner? In an incorrect social paradigm?
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